Top of the Funnel
In the top of the funnel, the lead is further away from the product or service being offered, as they do not know it and must be approached through direct marketing actions to be converted to a customer. For this reason, the volume of leads is much higher and the price is cheaper.
We advise that your company should have mass data processing tools, such as emailing tools or call broadcasting equipment, and that you are a large and horizontal business, if you wish to purchase this type of leads.